From Eastern Europe to Colombia, Portuguese brand MDS is carrying its young fashion everywhere.
For autumn-winter 2013/2014, the brand maintains its own DNA, with “Mixed Memories” collection bringing together different trends. «It is a collection of many tissues, with several prints, some more noble fabrics, such as velvets, silks, short dresses. We have pieces that can be combined in different ways, almost a split personality, because it will depend a lot on who is buying», explains Daniel Simões, marketing director and, along with Alexandrine Cadilhe, responsible for the collection.
It is with this collection that MDS (acronym for Mad Dragon Seeker) will continue exploring international markets. For now, Eastern Europe is undoubtedly the main focus, with a strengthened presence in the Czech Republic, Romania and Poland, to which will join this year Lithuania.
But «at this point we are already working with France and doing some occasional work, for example, to Switzerland. The French market is being a pleasant surprise», says Daniel Simões.
The South American continent is also being targeted by the Portuguese brand, especially with a first incursion into a professional trade show in Colombia.
However, it is in Portugal that MDS has its largest client base, selling in over 250 retail outlets, and it’s where the brand keeps the its decision centre and collection’s production. «That’s our policy and that’s what we give to our clients: a product 100% made in Portugal», he underlines.
Although MDS’ target are mainly people between 18 and 35 years, the brand, dedicated to «cross generations», has another goal: «to have an individual fashion show at Portugal Fashion», Daniel Simões explains.