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Relaxation, always combined with elegance, marked the proposals of the national industry’s brands in the most recent edition of Portugal Fashion.

 

Cheyenne

Cheyenne

Relaxation, always combined with elegance, marked the proposals of the national industry’s brands in the most recent edition of Portugal Fashion.

In its second presence on the catwalk of Portugal Fashion, Cheyenne showed a young collection, printed t-shirts in vivid colours such as orange set the tone of the first part, while blues and greens predominated in the second, especially in printed trousers.

Prints were likewise highlighted in the collection designed by Hélder Baptista for Concreto. ‘Summer Fever’ lent the motto for comfortable and relaxed items, where strong colours such as blue, yellow and intense orange were intermingled to create an ode to the summer. “Concreto’s aim is that its summer wardrobe should be complete.” the brand explains, where cotton was essentially used, sometimes mixed with linen, silks and lycra, to ensure light and transparent fabrics, with all-over prints and details of metals and stones. “The colours and shapes take us to a season bursting with irreverence and a collection dedicated to women and men who wish to identify with the clothes they wear,” the brand notes, further adding that these are “designer items, produced in small series and with ‘made in Portugal’ quality assurance.”

Dielmar

Dielmar

Mad Dragon Seeker, in turn, declared war on the frontiers between stereotypes, proposing a versatile collection full of bright colours and a touch of irreverence, mixed with a more mature ‘premium’ line. “This is a more meticulous line, which is more detailed, using more luxurious materials and more personalised streaks,” Daniel Simões explains, who is responsible, together with Alexandrine Cadilhe, for the collection of the Portuguese brand.

At Dom Coletto, absolute femininity – such as in the romantic dresses in soft shades – dominated the proposals for women, while for men the brand matched shorts with t-shirts and open shirts, in a more casual appearance and, in a more sophisticated summer, trousers with shirts and woollen cardigans. “This is an elegant and graphic collection but relaxed, which seeks to represent a refreshing and very optimistic summer,” it is noted.

Inspired by Porto, Vicri’s collection for spring-summer 2014 merges modernity and tradition, with technology being combined with patterns of the Invincible city, visible in multicoloured stripes and checks in the shirts – the key item of the season. Blazers and suits take on garish colours, such as (almost) full metallic blue or white. “The result is a seductive, strong and versatile image for a man in evolution, in a technological world which refuses to abandon its classic references,” the brand’s creative team remarks.

Dom Colletto

Dom Colletto

At Dielmar, the 100-year history of the Panama canal was the starting point for the creation of items designed with today’s traveller in mind, with pale shades dominating the beautifully cut proposals of this tailor’s brand. “This is an elegant and structured collection, designed for the modern man but who has a naturalist instinct, a man who carries within himself the essence of other times and cultures. A man who cultivates a casual and relaxed look, albeit always elegant and well-cared,” is the concluding remark.








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14 November, 2013   
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