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Greenhouse of talents

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PF Londres_pós exposição_24fevereiro2014_Interior1_Mafalda Fonseca PF Londres_pós exposição_24fevereiro2014_Interior2_Carla Pontes PF Londres_pós exposição_24fevereiro2014_Interior3_Carlos Couto PF Londres_pós exposição_24fevereiro2014_Interior4_ Klar

In a depurated space with cement walls and an unfinished look, the green of the greenhouse created by Espaço Bloom in London to show the talent that grows in Portuguese fashion, was a true oasis.

Among plants, natural world (Klar), moss (Cláudia Garrido), leaves (Carla Pontes), earthworms (O Simone), fungi (Carlos Couto) and even microscopic analysis of plants (Mafalda Fonseca) led to amazing and conceptual creations, a real flourish that João Melo Costa conveyed with his coat, which was selected to join the exhibit commemorating the 80th birthday of the British Council.

PF Londres_pós exposição_24fevereiro2014_Interior5_ João Melo CostaA real hotbed of talent designed by Miguel Flor, who earned two honourable mentions, one for the curatorship and other for the project as a whole. «The idea was to get noticed, and the greenhouse is very sensorial», explains Miguel Flor.

«The concept is the idea of young designers’ maturation, a place where they have to go through a process, which goes from the seed to germination and flowering. It’s impossible to flourish in fashion if we don’t have a public. That’s why we opened both doors, let the people in and see it through various angles in order to contribute to a stronger maturation», he summarizes.

A step that approaches young designers to their potential consumers. «From the beginning, I think it is important not only to stay in Portugal, but also open Portugal doors to the world and we are transmitters of that. And in a showcase project, we get directly to the public, to the consumer, and so we get ever closer to the goal», concludes Carla Pontes








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20 February, 2014   
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