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Navy blue is the new black

Trends / 3 May, 2012

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Navy blue will replace black next autumn-winter, according to the experts who point to rich fabrics with lots of femininity.

With the 20s of the last century as a source of inspiration, especially due to films such as “The Artist”, the dresses are one of the key pieces of the season, mixing business with pleasure: besides being ultra-feminine, they are also practical, avoiding the need to combine more pieces.

“Women love dresses”, says Ken Downing, fashion Director of the Neiman Marcus luxury chain. ”It is a simple way to get a great look. It’s effortlessly chic … from coffee to cocktails”, he adds. And “navy will be the neutral of the season”, he points out. However, they have not adopted the low waist that defined the “roaring ’20s”. “Many designers realize the importance of celebrating women’s shapes and clothing that reflects their curves are always the most popular”, he indicates. “Women spend a lot of time at the gym… They want to take credit for the way they look”, he adds.

Azul-marinho_3maio12_Interior2The darks greens and rich fabrics such as brocades and jacquards should also fill consumers’ wardrobes, believes Colleen Sherin, senior fashion Director at Saks Fifth Avenue. “When consumers spend their money, they want to feel and see that they are really getting what they paid for”, she says. “Any form of embellishment or decorative production makes the consumer feel she is buying something special – worth the money she spent”, she explains.

 

Fitted jackets inspired in menswear, designed to define women’s waists, are another compulsory piece. “I like the male inspiration; I like women wearing a fitted coat. I’m definitely heading in that direction”, unveils designer Yigal Azrouel, who took part in the New York fashion week.

 

Regarding the hems, there will be something for every woman, reveals Kibwe Chase Marshall, editor of women’s runway and trends for the Stylesight trends office. “Maxi Proportions, as well as precarious ‘medium’ lengths, can be found in the ready-to-wear collections. On the horizon, mini A-line dresses – used with socks – complete the trio of lengths, creating a myriad of options”, as she indicates.

 

Azul-marinho_3maio12_Interior1David Wolfe, Creative Director at the trend office of The Doneger Group, believes that colour will be the driving force of the season, with rich tones and touches of shine, and that the styles are becoming more accessible to women of all shapes. “It is colour that is advancing fashion“, he argues.








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