The next edition of Momad Metropolis, which opens this Friday, will feature 33 Portuguese exhibitors. In addition to the presence of these companies, Portugal will be highlighted in the presentation of a special dossier dedicated to the relationship of our country with the Spanish fashion industry.
The Portuguese brands and companies are part of a group of around 700 international names that seek to raise and strengthen their list of customers in Spain and beyond. In total, 700 fashion brands and accessories, divided by an area of 13,500 square meters, will make their appearance in Madrid, “these are figures very similar to those registered by the fair in previous editions,” the organization said in a statement issued by Ifema.
For three days – until September 3rd – these exhibitors will showcase the proposals for spring-summer 2018 but also the ready-to-wear for autumn-winter 2017/2018, thus responding to buyers’ tendency to place orders closer to the start of the season.
Taking its first steps in internationalization, Averse, GBTX’s brand, will be in Madrid with a summer collection where the tropical prints, made using digital stamping, are highlighted. «It’s our forte this spring-summer, both for men and women», revealed Averse’s designer Rita Capão to Portugal Têxtil.
Also, the usual participant Cristina Barros – integrated in a delegation of 10 brands supported by Selectiva Moda Association (ASM) – bet on the colourful prints. «The Iberian market is fundamental to our sustained growth, it is the market where we have our largest billing share», Marco Costa, the brand’s chief financial officer, said in a statement sent by ASM. «We have already confirmed the visit of our main Iberian clients. As such, our expectations are high», he added.
Increasing the Spanish market share is also in the plans of Concreto, another of the brands supported by ASM and a regular presence at the Madrid trade fair. «We have tried to make this market one of the top 3 export markets, it is currently in 4th place, so we intend to increase the Spanish market share», Teresa Marques Pereira, responsible for brands development at Valérius Group, whi
ch owns the brand since 2015, said in a statement.
Portugal with place of honour
In addition to the new collections, visitors to Momad Metrópolis – which last year hosted around 15,000 professionals – will be able to attend the Momad Forum, which will be dedicated to new digital technologies, workshops on digital merchandising, Instagram and branding.
On the first day, a
special dossier will be presented dedicated to Portugal and the relationship of our country with the Spanish fashion industry. Pilar Riaño, director of Modaes.es, and Luís Moura, director of Aicep in Spain, will present the content of the document, which analyses the main Portuguese production and logistics centres a
nd economic relations between the two countries, among other topics.