A usual presence at Portugal Fashion, Concreto continues to consolidate its trendy image, as shown with the collection for autumn-winter 2012/2013.
The Earth, in all its splendour, from the terrestrial crust to the top of the trees and even the element of fire, was the starting point for Hélder Baptista to create a warm and trendy collection for the upcoming cold season.
«It is a collection that seeks to reach women in their 30s, but with an irreverent and young look», reveals the designer. «We present ample silhouettes, contrasting with the tighter ones, where the thick tricot in forest-green shades blends with thin and tight pieces in shades of brick/orange of an intense and hot fire, conveying a feeling of warmth and comfort», he adds.
100% wool and cashmere and wool derivatives, such as lambswool, are part of the raw materials selected to fight the cold, at the same time allowing to maintain the sensuality and irreverence of women of today.
A collection in the image of the brand, owned by Shanara Fashion, which «has been invited to present its collection at Portugal Fashion since the first edition and this participation has had effects on raising brand awareness, of both retailers present at the event, and of the final consumer, via disclosure from the press», says marketing director Aida Santos.
Currently for sale in about 300 multi-brand stores in Portugal, Concreto, which is produced almost entirely in Portugal, especially the knitwear, i.e. «the strong point of the brand» aims to continue to grow, «offering fashion, innovation and a good service», concludes Aida Santos.