With a double participation in London, John Melo Costa is one of the best known names of the new generation of fashion designers.
Whether on Fashion Scout’s parade, either in Bloom exhibition at the International Fashion Showcase 2014, John Melo Costa surprised again in London, after his first successful incursion, in September 2013.
«Right after this parade I felt a very good receptivity, receiving interesting contacts from some international buyers from Germany and even some others in London», he reveals. «And remained the message that they wanted more, they wanted to see more», added the young designer.
This time, the dual participation was «an interesting challenge», he considers. In Bloom exhibition, João Melo Costa presented a glittery rubber coat cut by laser. «The idea is to unveil what young designers are, the beginning of the flourishing, the energy, the vibration of something new that is happening, as if it was a moving and growing plant», he explains. «It is green because it is in a greenhouse and I thought it should be integrated almost like a plant», he indicates.
Much applauded by the fashionable people attending the parade, the designer showed an intimate collection. «All collections have to do with me and my life», says the designer. Resembling wires inside cables, he presented pieces with masculine influence combined with more feminine elements, such as crystals and pompoms.
“It is a collection that explores the textile part in very rich way, using different materials and various processing and handling textile techniques, which turns the collection visually very interesting», believes João Melo Costa.
With fashion as a vocation, the path of the creator throughout the years have been well-marked by a sum of hits. Even in 2013, he was the Portuguese winner of the international contest of young designers Porto Fashion Show and his participation in national – like in Bloom – and international parades, promoted by Portugal Fashion, have been opening doors. «The occurrence of all these events and the very positive response to my work, have given me more strength and security to try to create a safe future», summarizes João Melo Costa.